The North Face

The North Face Find Your Feet Trail Running Tasmania


Named for the coldest, most unforgiving side of a mountain. Helped explorers reach the most unfathomable heights of the Himalayas. But The North Face® legend begins, ironically, on a beach. More precisely, San Francisco's North Beach neighbourhood, at an altitude of only 150 feet above sea level. It was here in 1966 that two hiking enthusiasts resolved to follow their passions and founded a small mountaineering retail store.

Soon thereafter, that little shop became known as The North Face, a retailer of high-performance climbing and backpacking equipment. In 1968, The North Face moved to the other side of San Francisco Bay, to the unbridled possibilities of the Berkeley area, and began designing and manufacturing its own brand of technical mountaineering apparel and equipment.

Through the 1960s, The North Face brand cherished a following amongst avid outdoor athletes and began sponsoring expeditions to some of the most far-flung, still largely untouched corners of the globe. This launched a proud tradition which continues in full force today and constantly reinforces The North Face mantra, Never Stop Exploring™.

By the early 1980s, The North Face was taking exploration to the outer limits of the ski world, adding extreme skiwear to the product offering. These were the days of pastels, neons, hair dye, and mohawks; they laid the groundwork for today's free-spirited snowsports athletes. By the end of the decade, The North Face became the only supplier in the United States to offer a comprehensive collection of high-performance outerwear, skiwear, sleeping bags, packs and tents.

The 1990s ushered in an era during which The North Face further broadened the outdoor world it helps athletes to explore. The decade saw our debut in the sportswear market with the launch of Tekware™, an innovative collection designed to provide rock climbers, backpackers, hikers, trail runners, and outdoor enthusiasts with the ultimate fit and function. The North Face half dome logo began to appear with greater regularity on ultramarathon courses, high-country trails, and big walls. And, as the calendar clicked toward a new millennium, The North Face launched its own line of trekking and trail-running shoes to ultimately address the head-to-toe needs of those always striving for the next horizon.

The North Face Find Your Feet Trail Running

Now, more than 40 years after its humble grand opening, The North Face delivers an extensive line of performance apparel, equipment, and footwear. We push the boundaries of innovation so that you can push the boundaries of exploration. We remain deeply proud to be the first choice of the world's most accomplished climbers, mountaineers, extreme skiers, snowboarders, endurance runners, and explorers.

The North Face Nuptse Find Your Feet

There's little telling what the next 40 years hold. However, there is one bedrock certainty: The North Face will maintain an unwavering commitment to pushing the limits of design, so that you can push your limits outdoors. Never Stop Exploring.

REVIEW: The North Face Hyperair Goretex Jacket 

By Hanny Allston 

We are moving slowly, large lumbering steps up towards the grey heavens. Rain pouring down in grey sheets, causing rivers to flow boldly down the path beneath our feet. Hoods on, hands tucked up inside the sleeves, we progress upwards until the terrain begins to level out. I love this place. The West Coast of Tasmania is as wild and rugged as you will find anywhere on the planet, and the Tyndall Ranges here are a dramatic representation of this wild beauty.

 As we reach the top, the wind begins to buffet us backwards and the rain comes down as heavy as ever. Graham turns to me, a grey outline against a grey background.

I should be miserable now!

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The North Face Hyperair Goretex Jacket Review Hanny Allston

Shop The North Face Collection From Find Your Feet Here