Patagonia

Patagonia is renowned for producing environmentally friendly & ethically conscious clothing & gear in the outdoor industry.  Founded by a Californian climber, surfer and 'reluctant businessman' Yvon Chounaird in 1973, Patagonia has climbed through the surf and rock climbing industry to now lead the way in fly fishing, trail running, snowboarding and skiing.  Patagonia calls these the 'silent sports' which require the wearer to totally immerse themselves in the environment, pushing forwards in pursuit of individual, soulful rewards.