Fjällräven

A healthier outdoor life, now and for future generations.   

Ever since Fjällräven was founded just over 50 years ago, we have had one strong driving force, to develop products that make it easier for people to enjoy the countryside.

The logo, an Arctic fox is an inquisitive little predator with impressive survival skills that fascinated our founder, Åke Nordin, so much that he named his outdoor company with its Swedish name - Fjällräven. Since 1960, we have created functional, durable and timeless equipment that aim to make any outdoor experience great and nature accessible to all.