Pure Sports Nutrition

PURE Sports Nutrition was founded in 2012 by Simon and Marewa Kraak, a brother and sister duo with a passion for healthy living and sports. Simon is an avid road cyclist, and Marewa a qualified Sports & Exercise Nutritionist (Otago University), former elite road cyclist and representative rower for New Zealand. Despite leading fit and active lifestyles, they struggled to find high-quality, clean sports nutrition products.