Wilderness Wear Socks

Achieving the finest grades of Merino wool does not come easily, and Wilderness Wear sources its highest grade Merino wool from a small number of growers in Tasmania who have been selectively breeding sheep for this purpose for generations. One of the advantages of sheep grown in Tasmania is climate – cooler temperatures are conducive to better wool, both in terms of yield and quality, with slow growing pastures providing a protein-rich food source and moderate year-round temperatures promoting uniform fiber growth.

The Tasmanian Merino™ brand stands for sustainability, conscience and traceability. Wilderness Wear’s growers are highly cognizant of the pristine land conditions, fresh water quality and ultra clean air that are key ‘ingredients’ in the growing of these sheep, and also hold to a code of livestock growth and management that ensure their flocks are maintained in the most ethical manner possible. And for patriotic shoppers, it is great that the provenance is clear and that a product range of this quality level can be truly referred to as completely Australian.

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