Yvon Chouinard, founder and owner of Patagonia, and Vincent Stanley, co-editor of its Footprint Chronicles, draw on their 40 years' experience at Patagonia – and knowledge of current efforts by other companies – to articulate the elements of responsible business for our time.
“We’ve come to the heart of our book, which is to lay out the elements of business responsibility, as we see them, to five key stakeholders: owners, workers, customers, communities, and nature. For each element we will provide a related checklist of things companies can do to become more socially and environmentally responsible while strengthening their business health.” The Responsible Company shows companies how to thread their way through economic sea change and slow the drift toward ecological bankruptcy. Its advice is simple but powerful: reduce your environmental footprint (and its skyrocketing cost), make legitimate products that last, reclaim deep knowledge of your business and its supply chain to make the most of opportunities in the years to come, and earn the trust (and business) you’ll need by treating your workers, customers and communities with respect.
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