When Icebreaker was founded in 1995 all outdoor performance clothing was made of synthetic fabrics from petrochemical plastics. So the goal of Icebreaker was simple - to work with nature to develop performance clothing for outdoor adventurers.
We knew that our fiber worked – because nature had created it to ensure that merino sheep could thrive through freezing winters and scorching summers.
Today, the Icebreaker fiber factory runs 24 hours a day on the back of a sheep. Naturally..